Setting Up Analytics
Track and analyze your campaign performance with comprehensive analytics
Analytics in UTM Manager help you understand which campaigns are working, where your best traffic comes from, and how to optimize your marketing efforts. Proper analytics setup ensures you're making data-driven decisions for better ROI.
Access Your Analytics Dashboard
Navigate to the analytics section of your UTM Manager dashboard.
The analytics dashboard provides comprehensive insights into your link performance and campaign effectiveness.
Screenshot: /placeholder-analytics-dashboard.png
Pro Tips:
- Bookmark the analytics page for quick access
- Use filters to focus on specific time periods
- Check analytics regularly for insights
Set Up Google Analytics Integration
Connect your Google Analytics account for deeper insights and cross-platform tracking.
Integration allows you to see UTM data directly in Google Analytics alongside your website metrics.
Screenshot: /placeholder-ga-integration.png
Pro Tips:
- Ensure UTM parameters match GA naming
- Set up goals and conversions
- Use GA4 for enhanced tracking
Configure Tracking Preferences
Customize what data you want to track and how it's displayed in your reports.
Choose which metrics are most important for your campaigns and set up automated reporting.
Screenshot: /placeholder-tracking-preferences.png
Pro Tips:
- Focus on metrics that matter to your goals
- Set up alerts for significant changes
- Configure automated reports
Create Custom Reports
Build custom reports and dashboards for different teams and stakeholders.
Custom reports help you focus on specific metrics and share relevant data with team members.
Screenshot: /placeholder-custom-reports.png
Pro Tips:
- Create reports for different audiences
- Schedule regular report delivery
- Include visual charts and graphs
Click-Through Rate (CTR)
highPercentage of people who click your links
Use case: Measure campaign effectiveness and engagement
Total Clicks
highNumber of times your links have been clicked
Use case: Track overall campaign reach and popularity
Unique Visitors
mediumNumber of individual people who clicked your links
Use case: Understand audience size and avoid double-counting
Geographic Data
mediumWhere your clicks are coming from geographically
Use case: Optimize campaigns for specific regions
Time-based Analytics
mediumWhen your links receive the most engagement
Use case: Schedule campaigns for optimal timing
Referrer Sources
highWhich platforms and sites drive traffic to your links
Use case: Identify best-performing channels and platforms
Campaign Performance
Overview of how specific campaigns are performing
Use case: Compare different marketing initiatives
Target Stakeholders:
Channel Effectiveness
Performance comparison across different marketing channels
Use case: Budget allocation and channel optimization
Target Stakeholders:
Team Productivity
How different teams and projects are performing
Use case: Team performance reviews and optimization
Target Stakeholders:
Executive Summary
High-level overview of all marketing link performance
Use case: Executive reporting and strategic decisions
Target Stakeholders:
Connect UTM Manager with Google Analytics for comprehensive cross-platform tracking and analysis.
Integration Benefits:
- See UTM data in Google Analytics reports
- Track conversions and goals
- Combine with website analytics
- Enhanced audience insights
- Custom dimensions and metrics
- Automated reporting
Screenshot: Google Analytics Integration Setup
Data Collection
- Set up tracking from day one
- Use consistent UTM naming conventions
- Tag all marketing campaigns
- Clean data regularly
Analysis & Reporting
- Review analytics weekly
- Focus on actionable metrics
- Compare time periods
- Share insights with team
📊 You're Ready to Track Success!
With analytics properly set up, you can now make data-driven decisions to improve your marketing campaigns and optimize your UTM strategy for better results.