Project Management
Organize UTM campaigns with projects and track performance across teams
Projects in UTM Manager are organizational containers that help you group related UTM links, track campaign performance, and collaborate with team members. Think of projects as marketing campaigns or initiatives that contain multiple touchpoints and links.
Campaign Organization
Group related UTM links by campaign, product, or marketing initiative
Performance Tracking
Monitor click-through rates and engagement across project campaigns
Team Collaboration
Share projects with team members and coordinate campaign efforts
Analytics Insights
Get detailed analytics and reporting for each project's performance
Create Project
Set up a new project within your team to organize campaign links.
Choose a descriptive name and add team members who will collaborate on this project.
Pro Tips:
- Use clear, descriptive project names
- Add relevant team members from the start
- Include project description for context
Organize UTM Links
Create and manage UTM links within your project structure.
All links created within a project are automatically organized and trackable together.
Pro Tips:
- Use consistent UTM naming conventions
- Tag links with relevant categories
- Organize by campaign phases or channels
Monitor PerformanceComing Soon
Track click rates, traffic sources, and campaign effectiveness.
View project-level analytics to understand which campaigns are performing best.
Feature In Development
This feature is currently being developed and will be available soon. Stay tuned for updates!
Pro Tips:
- Check analytics regularly
- Compare performance across projects
- Identify top-performing campaigns
Share & CollaborateComing Soon
Collaborate with team members and share project insights.
Team members can contribute links, view analytics, and coordinate campaign efforts.
Feature In Development
This feature is currently being developed and will be available soon. Stay tuned for updates!
Pro Tips:
- Regular team check-ins on project progress
- Share key insights with stakeholders
- Document successful campaign strategies
Categorize and manage UTM links by project for better tracking
Capabilities:
- Campaign grouping
- Link categorization
- Search and filtering
- Bulk operations
Manage who can view and edit projects within your team
Capabilities:
- Member permissions
- Role-based access
- Project sharing
- Team coordination
Comprehensive analytics for project performance and insights
Capabilities:
- Click tracking
- Traffic sources
- Geographic data
- Time-based reports
Reusable templates for common campaign types and structures
Capabilities:
- UTM templates
- Naming conventions
- Quick setup
- Best practices
Organize all marketing materials and track performance across channels
Example:
"Track email, social media, and paid ads for a new product release"
Key Metrics:
- Email click-through rates
- Social media engagement
- Conversion by channel
Coordinate holiday or seasonal campaigns across multiple teams
Example:
"Black Friday campaign with different teams handling email, social, and ads"
Key Metrics:
- Campaign ROI
- Channel performance
- Timeline effectiveness
Track blog posts, whitepapers, and educational content performance
Example:
"Monitor which content pieces drive the most qualified leads"
Key Metrics:
- Content engagement
- Lead quality
- Conversion rates
Organize webinar, conference, or event marketing across touchpoints
Example:
"Track registration sources and attendee engagement for a virtual conference"
Key Metrics:
- Registration sources
- Attendee conversion
- Post-event engagement
Project Organization
- Create projects for specific campaigns or initiatives
- Use descriptive names and add detailed descriptions
- Archive completed projects to keep workspace clean
Team Collaboration
- Assign team members based on their responsibilities
- Establish consistent UTM naming conventions
- Regular project reviews and performance analysis
Cannot create new project
Check that you have Owner permissions for the selected team and verify your subscription plan allows for additional projects.
Team member cannot access project
Ensure the team member is added to the team that owns the project and has appropriate permissions.
Project analytics not showing
Analytics data may take a few minutes to appear. Ensure UTM links are properly created within the project.
Confused project organization
Consider reorganizing projects by campaign type, time period, or team structure for better clarity.
What's Next?
Now that you understand project management, explore other features to maximize your UTM campaign effectiveness.